Application of positioning strategies of the bioresonance therapy method for the formation of loyalty of various groups of the population
AUTHORS : Kruglova S.V. | Kudaev A.V. | Khodareva N.K.
RELEVANT UNIVERSITIES : MCIT “Artemida”, Rostov-on-Don, Russia
YEAR : 2015
The concept of “market of medical services” appeared in Russia relatively recently, about 20 years ago. Prior to this period, medicine in Russia was free, that
is, it was fully funded by the state, a health care system was developed, which was considered the best and only possible. The emergence of a new medical market
took place in difficult economic conditions, in an uncertain market. However, at the
same time, the main share of the medical services market belonged to the state
and was financed mainly by the compulsory medical insurance funds.
